Sinclair Turns 100 and Forges Ahead In Its New Century of Operations
By Keith Reid, FUEL MARKETER NEWS
The dinosaur has long been a cultural icon. It’s been a staple of science fiction entertainment since Arthur Conan Doyle wrote the first dinosaur adventure, The Lost World, in 1912. You had the quirky (and eon blending) 60s TV show the Flintstones, that lovable or hateable (depending on whether you are a child or parent) purple dinosaur and the Jurassic Park franchise, to cite but a few examples.
Of course, from the fuel marketing world there is one culturally iconic dinosaur that cannot be ignored—Sinclair’s Dino the dinosaur, which first appeared in 1930 some14 years after Harry F. Sinclair founded the company.
“We’re very proud of the fact that we’re one of the longest, continuous oil company brands in existence,” said Jack Barger, Salt Lake City-based Sinclair Oil Corporation’s Vice President, Marketing and Supply. “Being around for 100 years is quite an achievement. [Company Founder] Harry Sinclair was a remarkable guy. He governed over Sinclair from its founding to the late ‘40s, so 30 plus years. Then the last 40 years the company was under the ownership and leadership of Earl Holding, until he passed in 2013. Earl was a remarkable man himself, and his wife Carol is still at the helm. It’s a very, very special family organization and family business.”
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