Building for
Greater Profit
In
Summary
Progress of the three-pronged policy:1961: the low
point. Lowest prices and earnings in 15
years were accompanied by increases in raw
materials and gas production and a 15.8 percent
rise in export sales.
1962: the road
back. New record in refined products sales
resulted from upgraded quality. Earnings
increased 411.4 million despite a $12 million
shrinkage in price realizations.
1963: further
progress. Net profit rose 32 percent despite
falling prices, all but $300,000 of the gain
attributed to the 1-2-3 program.
1964: a pause
to regroup. Prices at a ten year low. But of
$20.4 million withering of price realizations,
all but $4 million were offset by the 1-2-3
results. Year 1964 marked a lull between the
full impact of completed retrenchments and the
earnings leverage generated by new programs.
1965: the
rising tide. Earnings begin sharp rise in
response to management program, and higher goals
are set for future.
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Index
| To Be Continued
] |