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A Time of Change

New Coordination Emerges
Mr. Sinclair had carried the company's future in
his head; its plans were his dreams, its
progress was his vision translated into action.
Suddenly, as the master hand relaxed, the
operating companies became a hatch of
fledglings, each with its mouth wide open for
more
than its share of the budgetary diet. The new
leadership molded the various managements into
teams independent in character yet coordinated
for economy and corporate growth. Products
research received greater emphasis with
establishment of new
laboratories at Harvey, Illinois. And Sinclair
jumped ahead of many of its competitors in the
development of a significant petrochemicals
division.
Conditions Change Again
In 1958 the post-war sellers' market waned.
Fierce competition returned to the petroleum
industry. Products prices deteriorated,
harbinger of a long decline. Simultaneously,
cuts in state crude
oil lifting allowables forced Sinclair to spend
$5,000,000 more for purchased crude oil between
June and October. With the physical
reorganization of the system completed, it was
now time for a revaluation of Sinclair's future
-- which required new management. The era of
expansion for bigness had ended as an era of
growth for profit emerged.[
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