Success Story
Company's
Biggest Problem:
How to Match Oil Supplies to Appetite of
Refineries
Those responsible
for providing Sinclair's crude oil requirements
often felt like Alice in Wonderland: no matter
how rapidly they brought in new oil field
production, refinery throughput increased at a
faster rate,
so
that proportionately crude oil supplies were out
of balance. From 1920 to 1932, for example,
crude oil production tripled, but sales
quadrupled. Mr. Sinclair needed all available
funds, and all he could borrow, to build
refineries and to build or acquire pipelines
and marketing facilities. These items alone cost
$300 million in cash and corporate stock between
1916 and 1933. The company's oil procurement
policy was to buy--often as low as ten cents a
barrel--in glutted new fields, then draw from
storage when supplies were dear. An example: in
1924 Sinclair owned four million barrels of
stored crude oil which had cost an average $1.53
a barrel. In addition, Sinclair Crude Oil
Purchasing Company (50 percent owned by
Sinclair) had 42 million barrels in storage. In
1926, when the price of mid-continent crude oil
was $2.29, eight million barrels of the hoard
were drawn off.
Another device
was to race to the discoveries of others, buy
proven leases from speculators and develop them
rapidly. Some of Sinclair's best properties were
acquired in this way. In 1926 every available
landman was rushed to Seminole on news of a
successful wildcat and in the next year the
company produced seven million barrels of oil
there. Similarly, Sinclair brought the second
flowing well to the Oklahoma City field in 1929.
Four months after the location by others of East
Texas oil in 1930, Sinclair was in production
and in 1931 took 4.5 million barrels of crude
oil from the new field. Aggressive buying
without costly wildcatting recovered all his
purchase money in any field in two years, Mr.
Sinclair told his bankers; after that,
"everything is gravy."
This
hand-to-mouth expediency was highly profitable
when huge new flows inundated the mid-continent
every few years, causing price upheavals from
month to month and from field to field. But once
the great finds had all been made, the older
fields were stabilized, often under rigid
withdrawal regulations. Additional production
required enormous exploratory and development
investment. Sinclair now was in trouble. During
the decade 1935 to 1944, when all other major
oil companies doubled their oil reserves,
Sinclair's totals stood still, despite large
increases in New Mexico and Wyoming, The average
domestic yield of 26 million barrels yearly was
about one-third of refinery throughput.
Fortunately, 10 million barrels a year of
imports from the Venezuela properties obscured
the crisis during World War II. Wartime
price-fixing also permitted the purchase of
38-gravity mid-continent crude for $1.17 a
barrel, which was cheaper than exploration and
development.
In 1949, with Mr.
Sinclair retired as president, the crude oil
shortage was acute. Sharp cutbacks in allowables
under proration were effective in Texas and
Oklahoma, where Sinclair produced 60 percent of
its domestic supplies. These regulatory actions
so curtailed productivity that Sinclair was able
to produce only one barrel of oil for every
three barrels of refinery throughput. The
post-war open market price of crude oil shot
to
$1.62 a barrel in 1946 and $2.57 by the end of
1948. So Sinclair was paying an average $380,000
a day for 148,000 barrels of oil, on which the
producer rather than Sinclair earned the profit.
As a partial
offset to the crude oil squeeze, production of
natural gasoline was pushed energetically, for
blending with pipeline runs. The product was
not subject to proration since it came from the
wells with natural gas. Unfortunately, this
supply also shriveled, from 109 million gallons
in 1928 to 91 million in 1949. Sinclair also
concentrated its exploration in Wyoming, Montana
and Colorado which did not prorate production.
Only a genius for
tight operation kept Sinclair competitive. To
survive, Sinclair was required to refine,
transport and market with the utmost efficiency,
since its raw material costs were comparatively
higher. This was the biggest problem Mr.
Sinclair passed to his management heirs.
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