Success Story
First
Super Fuel Spurs Sales
In 1926 Sinclair leaped ahead of most of its
competitors with H-C, the industry's original
high octane premium gasoline for motor cars. The
octane race exploded on the industry in 1924
with general distribution of ethyl, an
anti-knock additive. Unable to secure the ethyl
franchise, Sinclair produced a 72-octane auto
fuel, better
than
anything then marketed. Lindbergh's flight to
Paris the following year was on 73-octane
gasoline. H-C sold at a premium of only two
cents, while ethyl added to regular gasoline
cost from four to seven cents extra per gallon.
With
H-C, Sinclair's sales crossed the billion gallon
mark in 1926. Gasoline alone totaled 683 million
gallons sold, up 10 percent in one year. This
was the third largest gallonage among American
companies, six percent of the total
market. Of this, three-fifths were sold by
Sinclair's own service stations or its dealers.
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