Success Story
315,000-Gallon Daily Flow of Gasoline Production
Spurs Attention to Sales
With almost frenzied speed, Sinclair and his
colleagues built a system for wholesale and
retail distribution and marketing, in
anticipation of the enormous new capacities
 of
the East Chicago and Kansas City refineries.
Actually, neither of these units reached its
rated capacity of 20,000 barrels daily until
some years later, due to management insistence
that the refineries produce no more than the
organization could sell.In its production
policy, Sinclair was far ahead of the industry.
Most producers and refiners belched out their
daily capacities with no heed to the laws of
supply and demand. Oversupply and
over-production caused several severe oil
industry depressions during years of general
business prosperity. Mr. Sinclair, and both
chief executives since the founder's day,
decried these wasteful gluts and advocated
an orderly conservation and
 disposal of
petroleum resources.
Even so, the
relentless output of the refineries, operating
on a continuous process around the clock, plus
mounting reservoirs of gasoline extracted from
gas, demanded the sale of huge quantities of
products.
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